Samurai Craft has renewed the logo.
New symbol has a somewhat round shape and has classical impression. Round SC emblem was inspired by a Form of sword collar.
Our logo has been changed already twice before.
Every 5-6 years.
Because the carved seal has a life of about 5 to 6 years.
Our brand itself has been evolved past 5 to 6 years. So we think it’s reasonable to change our logo, too.
When we look back, our symbol shows our development or our background.
Time, trend, creator, clients, all of them transformed.
But there are something that don’t change. We look for that “standard”. At the same time, nothing lasts. Everything changes.
We think that brand should keep on being as it is. And what are our future clients looking for.
There is no answer to this question. We must live with the flow.
We, Samurai Craft also grows by changing over time.